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Hey friends, hope you had a productive week!

Today we will focus on the type of content that is used for growth and why so many business owners are not using it correctly.

Let’s dive in.

When it comes to social media content, there are tons of options and formats to choose from, but there is one in particular that is used for exponential growth.

Vertical video, of course.

Hang on, before you think “Yes, I know video is great, but I don’t have time for it,” hear me out.

All the social platforms are interest-based, meaning the content is shown to people who have an interest in those topics, and the format used for discovery is vertical video.

TikTok, YouTube, Instagram, Facebook, X, they all use vertical videos for discovery.

And the real growth comes from these.

Sure, you should create normal content such as posts and carousels because these are used for engagement with your current audience.

However, real growth comes from video.

And yes, you can post the same vertical video on every platform, and you don’t need to waste a lot of budget to create content individually for each.

Want growth?

Focus on video.

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Feeling stuck with your current content strategy?

Why not repost something that did great a while ago?

I’ve tested this time and time again across multiple accounts, and content that was proven to work the first time will work the next time as well, and it can help you increase your reach and help you understand your audience better.

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Good to know:

• Meta now allows businesses to create a free WhatsApp account without needing a phone number.

• Instagram increased its follower requirements for live-streaming to 1,000 or more followers.

• Google is testing a new button for product search results: “Help me shop in AI Mode.”

Do you know someone who can benefit from today’s newsletter? Forward this email to them, and let’s help each other.

See you online,
Alex.

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