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Hello everyone, welcome back to another amazing edition of doyousocial.

I took a break last week to analyze some important metrics, and now I’m ready to test a new approach.

I realized that business owners are super busy during the week, and they might not have the time to read important newsletters (like this one, of course).

However, in most cases, business owners also work during the weekends (because we love what we do!), and there is less noise in your inbox, so more time to focus and apply what I’m sending you.

That being said, expect a new edition of doyousocial every Sunday.

Let’s see how it goes, and let me know if you have any feedback for me.

Let’s dive in.

Did you know that you are already sitting on a content goldmine?

Yep, most of you already have this, and it’s called your FAQ page.

If you ever wanted to try AI for your content, now is the best time to do so.

Your FAQ page already has the best answers for the most frequent questions, and why not turn those into quality posts?

Think about it.

Every question can be a post or a reel idea.

These posts will be highly engaging because they are answering questions that your social media audience might have, but they never reached your FAQ page.

Also, these are the types of posts that could turn social media likes into sales because guess what? It’s the exact push a user needs to purchase something from you.

Your post can convince them to take the step and purchase/work with you.

A very simple prompt in ChatGPT can turn your FAQ page into a content goldmine that can be used in the future as well.

Collect data on the top-performing posts and create more of those in the future.

Also, you can try different formats for the ones that didn’t work so well.

Let me know how it goes.

Digital Marketing Simplified

Running Google Ads? Make sure you have this option enabled if you really want to reach people who are in your targeted location:

Why? Google likes to go outside of this and chase people who might have an interest in your target location, but they are not physically there.

This is also an easy way to overspend, so make sure your campaigns have this setting enabled.

Good to know:

• Facebook now shows page admins their weekly challenge progress as a story.

• Instagram is testing a new “Song suggestions” feature for Instagram Stories.

• Threads now allows users to visit a user’s profile before you follow him/her.

• X will partner with ID provider Persona to confirm people’s real identity.

Do you know someone who can benefit from today’s newsletter? Forward this email to them, and let’s help each other.

See you online,
Alex.

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