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Hey there, friends! Last week, we discussed how to build an engaged community around your business, and this week we will focus on landing pages.

What does a landing page really mean?

I've got you covered.

Let's dive in.

One of the biggest mistakes business owners make is that they run ads straight to their homepage on the website.

Sure, this can work, but once you spend a few thousand dollars, you will see that the conversion rate is very low, and you start wondering how to improve this.

You can try changing your ads, your copy, and your creatives, but still, the conversion rate will be low.

So remember this very important thing: the biggest increase in your conversion rate will come from a proper landing page.

Yes, that's right.

How come, you may ask?

Well, a landing page can showcase your value proposition for specific products and solve any pain points that a customer might have.

They might be interested in your product or services, and you will create the copy in a way that it will answer all their questions and also help them with their buying decision.

Plus, you can add many CTAs (call to actions) and test which one will perform better.

Contact forms or phone numbers work the best.

Now, how do you place these to make it count?

A good landing page principle is to have everything above the fold.

What does "above the fold" mean?

This means that a user can see the contact form and the phone number without needing to scroll and find this information on your website.

This behavior applies to both mobile and desktop website traffic.

Think about it… someone wants to quickly call you about servicing their car.

Do you think they have time to scroll and find the contact details on your website?

No, everything has to be visible at the first click, and that's how you stand out from the competition.

Running ads to your homepage is okay but not ideal.

A homepage will contain info about your business, probably some photos, and a lot of stuff to scroll down until you find some sort of contact form.

By focusing on your goals, which are leads, calls, or sales, you can get more using a landing page.

Want to do this like a pro?

Create different landing pages for each ad campaign, customize them for each product, and test them all together.

I promise that this will skyrocket your conversion rate, which will make you more money in the end.

I've recently implemented this with a client of mine for whom I'm running Google ads, and we've had a conversion rate of 0.89% by running ads to the homepage.

Now, with a proper landing page, the conversion rate is over 5%, and we are just starting!

With more optimization and settings, I'm very comfortable that I can bring this to 10%.

That's the power of a landing page.

Please don't ignore this info, and suggest or forward this email to your team.

Good to know:

• YouTube: 45% of viewership on YouTube takes place on TVs. This is an incredible stat, and I hope you are running brand awareness ads on this platform.

• Instagram: there is a speculation that Instagram might soon allow users to attach links to their reels, which will be a game changer.

Do you know someone who can benefit from today’s newsletter? Forward this email to them, and let’s help each other.

See you online,
Alex.

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