^{Estimated reading time: 2 minutes and 46 seconds}

Hello everyone, hope you had a great Easter with your loved ones!

Today we will focus on what businesses must do on social media to stay relevant, especially in the world of AI.

But before we begin, I have a small favor to ask.

Can you reply to this email and let me know what type of content you would like to see more of from doyousocial? News, features, tips, strategies, etc.

My goal is to help your business thrive online, and we have to work with each other if we want to achieve that.

Alright, let’s dive in.

Have you noticed how easily businesses jump on social media trends?

Some of the trends do more harm than good, but everyone wants to do the same thing in the end, and that is to get more views/followers.

Ok, I totally understand that, but what if there is another way?

You see how creators/influencers are creating content about their life, business, passion, you name it.

What if your business followed the same content structure?

Who said you only have to post boring product or service photos?

You don’t need a “corporate” social media profile.

But this happens because we are forgetting why we are on social media in the first place.

You are not in the “advertise my products” business.

You are in the “consumer content” business or the “creator economy.”

So what needs to change?

You need to start acting as a content creator, even if you use your business profile to create content.

This is the only way that you can grow your business organically without paying anything on ads.

Everything starts with what kind of content you create.

This is the reason why businesses are trying to jump on trends… because they want more views.

But what if your entire strategy is focused on creating original content that is relevant to your business and gets a lot more meaningful views?

This is a goldmine for business owners who understand this concept.

We can analyze many successful businesses who dominate social media, and we will discover the same thing.

They all create amazing content.

You don’t need to be 100% original. It is totally fine to get inspired from others while creating the content in your ownway.

This will validate content ideas quickly and help you reach more people faster.

You don’t need expensive setups, studios, or anything like that.

Just create good content.

Digital Marketing Simplified

“AI won’t replace marketers. But marketers who use AI will replace those who don’t.”

Have you integrated AI in your business yet? If not, here is a quick way to do it.

I challenge you to use ChatGPT and come up with ideas for your next 10 posts.

Best of all, you can use today’s newsletter to provide the basic idea behind 10 pieces of content that will help your business stand out in social media feeds.

Don’t forget to provide information about your business in order to create content that is somehow relevant to your company.

The prompt can be like this:

Act like a social media strategist and help come up with 10 content ideas that will help me reach more people on social platforms. My business is [insert name here] and we are selling [product/service]. I want to position my business as a creator instead of a corporate profile and create content that is more engaging, relevant, and has the potential to go viral.

Good to know:

• Instagram is working on a new feature for Instagram Stories, “Storylines.”

• WhatsApp is working on a “music cards” feature for status updates.

• TikTok will add a “Community Notes”-like feature called “Footnotes.”

• X will soon allow you to upload videos in 4K.

Do you know someone who can benefit from today’s newsletter? Forward this email to them, and let’s help each other.

See you online,
Alex.

If you were forwarded this newsletter and you enjoyed it, you can subscribe here.