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Hey friends, I have something good for you today, and you will be surprised at how simple it is.

Is everyone ready?

Let’s dive into it.

As we all know, businesses usually struggle to get attention on social media unless they are a big company with big advertising budgets, loads of contracts with influencers, etc.

Normal businesses cannot afford that, but they still create tons of content online.

However, not that many people see it due to organic reach limits imposed by the social media platform.

But what if there is another way?

My friends, you are actually involved in this “another way” right this second.

Say hello to local or niche newsletters.

Wait, give me a second to explain why this is so powerful.

You are already creating content online, and mainly you are featuring your product or services.

What if you would focus on building a small local community and write about events, ideas, or whatever is relevant in your local area or industry?

Let’s say you have a coffee shop in Brentwood, Los Angeles.

What if you would start a newsletter called Brentwood Local?

You could write about tons of things, and your coffee shop can be featured for free each time you send out a newsletter.

You can do promos, events, and promote your business in a totally new way.

I promise that there will be a lot of people interested in something like this, especially because we are being flooded with social media posts, and it gets overwhelming.

Newsletters are very personal and intimate, and you can read them in your own time, which is amazing.

The cool thing about this is that any business can open a newsletter about anything, and it can be another channel used for growth that will promote your business for free.

I highly recommend suggesting this to your social media manager and start bouncing ideas on how to implement this in your area and deliver high-quality content.

And no, this won’t cost anything because there are newsletter platforms like beehiiv (I’m using this one too), where you can start newsletters for free.

I would love to see what ideas you have in mind.

Feel free to reply to this email, and let’s bounce some ideas around to help you get the most out of your online presence.

I’ll reply to everyone.

Digital Marketing Simplified

What is CTR or Click-Through Rate?

CTR is a metric that measures the percentage of people who click on an ad or link compared to the total number of people who view it.

Why does it matter?

A higher CTR means that more people will click on your ad or link.

How can you improve this?

Better ads, texts, images, photos, videos, etc.

That's why ad managers usually test a lot of ads to find the best ones that have a high CTR, which will increase your overall website traffic using the same amount of money.

Good to know:

• Instagram said it will soon allow users to manually reset their recommendation algorithms across Explore, Reels, and Feed pages.

• Spotify just released a Spotify for Authors platform. The new space helps publishers and authors connect with listeners and includes tools and data to make it easier. Great for anyone trying audio marketing!

Do you know someone who can benefit from today’s newsletter? Forward this email to them, and let’s help each other.

See you online,

Alex.

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