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Hello everyone, hope you all had a great week!

The new year is almost here and I want to help you get the most out of it.

It all starts with how you feel about your business and your partners.

Let's dive in.

Do you know what's the worst feeling that you could experience for your business?

Neglect.

Yep, this is the #1 reason why business owners stop working with freelancers, agencies, or any other kind of partners.

There is a legit "trend" right now in which business owners feel ignored by their current agencies or ad managers and they don't really know what's happening with their money.

Pretty crazy if you ask me.

I personally send weekly looms to ALL my Google Ads clients every single Friday without exception.

Why?

Because business owners are busy and they don't have time to schedule meetings or be available for communication non stop.

And to be honest, sometimes meetings are not even needed, and a quick update will do just fine.

In the weekly looms I'm going over the results from the last 7 days and what are the plans for the next 7 days.

Simple as that and it works every time.

So my advice would be to clean up any bad feelings and get into the new year fresh and motivated to skyrocket your business.

If you feel ignored by your freelancers, agencies, or any other partners just let them go.

On the other hand, if you have people that care and are available for you all the time, just help them achieve your goals because sometimes a single person cannot make all the magic required to grow your business.

They need creatives, information, and just some time to work together and brainstorm ideas to make things happen.

Choose your people wisely and your growth will follow.

2026 here we come!

Your pixel is worth more than your ads

Most people focus on creatives and budgets, but performance is driven by tracking.

Your pixel tells platforms who converts and what signals to optimise for.

If it is broken or inaccurate, the algorithm learns the wrong lessons.

Browser restrictions and iOS updates make this worse.

That is why server side tracking and Conversion API matter.

They recover lost data and give platforms clearer signals.

Bad tracking does not usually fail loudly.

It quietly increases costs and weakens results over time.

Before scaling ads or changing strategy, fix your pixel.

Clean data often outperforms better ads.

Airtop Agents - Launch intelligent browser based agents to automate repetitive web work such as login tasks, data extraction, lead sourcing, notifications and more.

Wishing you a great holiday season with your loved ones. 🌲

See you in 2026,
Alex.