Estimated reading time: 2 minutes and 30 seconds
Hello friends, welcome back to another edition of doyousocial.
Today we will focus on a streaming giant that is right at your fingertips yet most business owners ignore it completely.
Can you guess the platform? :)
Let's dive in.
Running a business online is all about finding opportunities (especially free ones) that can be used to capture users' attention.
Everyone is obsessed over TikTok, Instagram, Facebook, etc.
However, how many have decided to make YouTube your FIRST platform for all of your content?
Yep, YouTube is the streaming giant that is right at your fingertips.
Why streaming giant you may ask?
Well, YouTube is the number #1 streaming platform, on top of Netflix, Disney, and others.
Here are some interesting facts from 2025:
YouTube holds 12.7% of total TV viewing time.
Streaming now accounts for approximately 47.5% of all TV viewing time.
As of December 2025, streaming services account for 46.7% of total viewers, with YouTube at 12.9%
TV screens now account for 36% of YouTube's total viewer hours (16.3 billion hours), surpassing web viewing at 35% and mobile at 29%
YouTube is now the #1 digital streaming service by TV watch time in the U.S., accounting for 12.4% of total TV watch time compared to Netflix's 7.5%
Can you upload your content on Netflix, Disney, Prime Video or others?
Nope. However, YouTube is right there.
The organic reach on YouTube is excellent and there is so much potential with YouTube Shorts (since most businesses post on Instagram Reels or TikTok)
Genuine content will be viewed extremely well, especially now when a lot of stuff is made with AI.
Now the big question: Are you ready to start creating content on YouTube?
Digital Marketing Simplified
How to get the most out of Andromeda (if you are running Meta Ads)
Andromeda changed how the Meta algorithm works when it comes to ad delivery.
The creatives have become the targeting based on the captions and the ad content.
This made a lot of businesses launch an incredible amount of ads at the same time which makes more harm than good if your budget cannot sustain it.
There are plenty of tutorials online that encourage people to launch as many ads as possible to test different angles.
However, the algorithm will struggle to perform if your budget cannot sustain the amount of creatives.
That being said, don't make the mistake of launching 30 ads when your budget is $30/day.
You will experience better performance with 5 to 7 ads and then select the winners based on the performance and repeat the process.
AI Tool Of The Week
Hedy - AI-powered conversation coach to help you speak with clarity, confidence, and impact in every meeting
Good to know:
Meta will roll out ads on Threads to all users globally starting next week.
Instagram is testing an update to the profile display that changes your "Following" count to "Friends" instead.
Google now allows some advertisers to run A/B tests with different product titles and images in Google Shopping Ads.
Do you know someone who can benefit from today’s newsletter? Forward this email to them, and let’s help each other.
See you online,
Alex.
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