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Hey friends! How is everyone doing?

Hope your business is thriving online and you are using digital marketing to fuel the growth of your business.

Feeling stuck? Reply to this email and let’s have a chat about your issue.

Alright, today I have a simple concept that I’ve learned from Alex Horomzi (he really is the greatest marketer).

Everyone ready?

Let’s dive in.

Did you know that you can increase the revenue for your business quickly with a simple trick?

It's called the speed price.

The concept is very simple: if someone wants your services faster, you double the price.

Big businesses are already doing this and you are missing out on extra revenue that's left on the table for people that appreciate speed.

Think about shipping companies.

Standard price = standard delivery time

Express shipping = increased price.

Pretty simple, isn’t it?

Well, most of you can apply this concept already, but you might be afraid of the outcomes.

What could go wrong?

If someone wants something fast, they are willing to pay the extra cost (even if the price is double).

In the worst-case scenario, everyone will pick the standard price, but now and then you will find people who are willing to pay extra.

This simple idea can increase the revenue quickly, and we all want that, right?

Let’s look at a few examples:

Translation services:

Standard price = you can get your documents in 24 hours.

Premium price = you can get your documents in 8 hours

Plumbers:

Standard price = a plumber can be with you as quickly as possible depending on the availability.

Premium price = a plumber can be with you in the next hour (including after hours)

Photographer:

Standard price = you will get your edited photos in 72 hours

Premium price = you will get your edited photos in 24 hours

There are so many other examples that we can use, but you understand the idea.

As long as the prices are available on your website, there is no need to have a conversation with the client about the premium tier, they will see it and buy it if they want to pay for the speed price.

Simple as that.

Are you gonna try it? Let me know by replying to this email.

Digital Marketing Simplified

I’m seeing more and more business owners that have an online business, but they miss the basic foundation of digital marketing, and that is conversion tracking.

What is conversion tracking?

Conversion tracking is the system that’s being used to understand the user behavior and collect important data that’s later being pushed to the advertising platforms.

This is how algorithms learn about your target audience, and it can help you sell your product or services to the right audience.

You need to know your numbers and clearly understand all aspects of your business and conversion tracking is the foundation of that.

Good to know:

• Instagram now allows users to add a “WhatsApp Link” to their profiles (excellent for businesses).

• Meta announced the first AI-powered editing feature for videos, “Restyle”.

• Google is now displaying YouTube Shorts in AI Overviews results.

Do you know someone who can benefit from today’s newsletter? Forward this email to them, and let’s help each other.

See you online,
Alex.

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