Estimated reading time: 1 minutes and 51 seconds
Hello everyone, hope things went well in the past week.
I've been very busy with Black Friday campaigns and I have something interesting to show you that will change the way you think about your brand.
Ready?
Let's dive in.
Many people start online business without focusing on building a brand and this is why things will break at some point.
They might wonder why that person is selling more than them or why people choose other businesses instead of theirs.
It's very interesting, isn't it?
Well everything comes down to your brand.
How are you maintaining the relationship with your clients?
Are you helping them?
Are you making them feel appreciated?
And so many other things that I've previously discussed in other newsletters
I'm working with a cosmetics company and they have an incredible brand that was built on the foundation of great products and amazing customer support.
During the month of November we've seen an incredible return on a simple brand campaign on Google ads.
Yes, they've spent $280 and received sales worth over $120.000!
Crazy isn't it?
The return on ad spend was x430.
That's the power of a brand.
Please focus on building your brand no matter how small or big it is.
You want people to associate your company with something special, and you can do that even if you are selling ordinary things.
Digital Marketing Simplified
The customer journey explained in simple words
People almost never buy after seeing an ad once.
They need time, trust, and repeated touchpoints.
That is why the customer journey matters.
Awareness
People discover your brand for the first time. They are not ready to buy yet.
Consideration
They compare options, read reviews, and learn more about you.
Conversion
They finally take action once they feel confident. Different ads support different stages.
Some create awareness, some build trust, and others drive the final action.
When you expect instant results you skip how people actually make decisions.
Understanding the journey helps you create smarter campaigns and more reliable results.
AI Tool Of The Week
Shopify SimGym simulate storefront changes with AI shoppers before real customers see them.
Good to know:
Meta introduced a new lead generation ad objective called Chat on WhatsApp that starts conversations in WhatsApp.
Instagram now lets users reshare other people’s public stories.
Google is testing an animation in Search ads where an image asset slides into the sponsored results listing.
YouTube added Comments as a new engagement option for Shorts ads.
What plans do you have for 2026? Reply to this email and I will get back to you as always 🙂
See you online,
Alex.
