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Hello friends, hope your week is going well!

Today I want to help you with something you might have missed, and no, it’s not AI.

Let’s dive in.

Sometimes business owners feel stuck and don’t know what to do, especially when things are not going well.

They might ask questions like:

“Should I post more?” or “Should I join this new social media platform?”

But what if I tell you that there is something massive right in front of our eyes, and very few business owners are considering it?

I’m talking about YouTube.

Did you know that TVs are now the platform’s top viewing method in the US, racking up 1B hours of daily watch time?

Yep, TV is overtaking mobile.

And did you know that YouTube is the top streaming platform watched in the US?

Yep, on top of Netflix, Disney, AppleTV, and others.

So… that makes me wonder.

If YouTube is so popular, why are business owners avoiding it?

I’ll tell you in a second.

The fact that you can upload a video today and be in front of such a massive audience is insane.

You cannot upload anything to Netflix or Disney, but YouTube is a totally different thing.

Business owners believe that you need to upload “corporate” videos about your business or product videos, but that’s wrong.

We are living in the creator economy, and brands will start acting like creators, and you can be one of them too.

Let’s look at Redbull, for example:

Do they have any “corporate” videos?

Nope.

They are a creator brand making awesome videos in which they promote their company.

This is a totally different thing, and it can bring you a lot of business.

Let’s think of some video ideas for different businesses:

Cybersecurity company: Top 10 mistakes people make when choosing a “strong” password

Restaurant: We tried the top 5 hottest peppers in the world

Real estate agent: Is this the neighborhood where most celebrities live?

Furniture company: $100 couch vs. $10,000 couch

Web design: I recreated Nike’s website in under 2 hours

Martial arts school: This is the only self-defense technique you’ll ever need.

And the list can go on forever, but you get the idea.

See how companies are becoming creators?

Don’t be surprised if brands like McDonald’s or Nike will have their own show or Redbull-style content very soon, because YouTube isn’t going anywhere.

Change your focus from posts that don’t get any reach on the social media platforms and start creating videos for your business.

The return is so much higher.

Digital Marketing Simplified

Your Google Business Profile is FREE real estate.

Yet, most businesses ignore it.

• Update your hours

• Upload HQ photos

• Get customer reviews

• Post weekly updates

Local SEO = more foot traffic.

Good to know:

• OpenAI is reportedly building a social platform similar to X.

• ChatGPT is the most downloaded app in the US on top of Instagram and TikTok.

• Messenger increased file size sharing to 100MB.

Do you know someone who can benefit from today’s newsletter? Forward this email to them, and let’s help each other.

See you online,
Alex.

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