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Hey friends, hope you had a great and productive week.

Today we’ll discuss a massive event that happened last week and what it means for all of us.

Is everyone ready?

Let’s dive in.

Alex Hormozi (who is my favorite marketer) had his book launch on the 16th of August.

No one really knew what to expect, but after the event everyone was like WOW.

The book is called $100M Money Models.

It was made for entrepreneurs and small business owners who want a repeatable system to grow their revenue.

It is a very interesting book because it gives real advice, not just the theory, but the actual models companies use to scale revenue and profit.

And best of all, he used those models for the book launch to make $100M+.

How crazy is that?

The book is called $100M Money Models and he made $100 million on the book launch.

Absolutely insane!

But this shows what authenticity and social proof mean when you are ready to sell your product.

Alex Hormozi has been working on this for years, and he was very patient and had been following a process to get here.

How many business owners do you know that can stick to a plan for 1 year?

Most of them want instant results, and very few of them are actually focusing on building their brand (which is important, as you can see).

Think about it for a second…

Do you think Alex would have had the same results if nobody knew who he was?

No.

Did he work a lot on his personal and business brand?

Yes.

Now he is ready to collect because everyone knows that he is 100% genuine and he grows a lot of companies via acquisition.com.

And you want to see something really cool?

He had a video prepared that was recorded on July 21st and scheduled to be public on YouTube if they hit $100 million in sales:

He was talking about this before it actually happened!

So what can we learn from this?

First, we should all read his books because they are the best source of knowledge for business owners.

Second, we need to understand that building a brand is more important than instant sales.

Your future self will thank you if you focus on building your brand/company now.

I will prepare some strategies on how to build your brand and what it actually means next week.

See you then, right? :)

Digital Marketing Simplified

Have you ever boosted a post on the Meta platforms?

If so, I think you should stop doing that.

Why?

Because there is no clear goal behind it, and it’s not the best way to create ads.

The real ads are being created from the ads manager, which offers better targeting options and more control, which will increase your chances of success.

I saw many business owners who boost posts just to increase the number of likes/comments/views, but these artificial engagements will not get you anywhere.

Sure, it can look good on the profiles, but that’s it.

What’s the goal behind those ads?

Does the marketing material resonate with the campaign goal?

Probably not.

Save up your $ and create ads the right way, which brings you more benefits.

AI Tool Of The Week

Wispr Flow — don’t type, just speak. Effortless voice dictation in every application: 4x faster than typing, AI commands, and auto-edits.

Good to know:

• Google’s AI Mode for search will be launching in English in 180 countries.

• TikTok implements a 5-hashtag limit for a better presentation of videos in the feed.

Do you know someone who can benefit from today’s newsletter? Forward this email to them, and let’s help each other.

See you online,
Alex.

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