Estimated reading time: 2 minutes and 46 seconds
Hello everyone, welcome back to doyousocial :)
This is the first newsletter from 2026 and I’m very excited about that!
Today we will go over an interesting dilemma that people have when they review the traffic sources for their website.
It’s a good one and it will answer one important question.
Let’s dive in.
When you are starting to pay for your website traffic in the hopes of getting clients to your business, you start analyzing the traffic sources and you might see something that will surprise you.
You open Google Analytics and see the top 5 sources of traffic:
Paid search
Organic
Paid social
Direct traffic
Referral
You pay for the website traffic that comes from paid search and paid social, but why should you do so if organic traffic is so high and it’s free?
Let me explain this very important step that will answer the question:
Why should I run ads when my organic traffic looks good and it’s free?
The secret is your Google Search Console.
Here you can see what people are actually searching for when they are seeing your website and surprise, surprise… when the organic traffic is higher than paid social, it means that people are searching for your brand in 99% of the cases.
So what does this mean?
It means that your paid social campaigns on Meta or other platforms are making people search for your brand after they saw your ad or clicked ads which generated interest.
Yes, these are connected, but so many business owners ignore the fact that the organic traffic is actually generated by the paid ads.
Don’t believe me?
Try pausing your ads for a month and see what happens with your organic traffic.
Advertising has changed a lot and if you don’t measure the results correctly, you might make incorrect decisions.
You may see that your paid social is not doing so well in terms of return, but your organic traffic has spiked by 200% since you are running Meta ads, which is pretty common.
Same goes for YouTube Ads.
That being said, check your Google Search Console before deciding if your ad campaigns are not successful.
Digital Marketing Simplified
There’s a difference between making sales and growing your business.
One-time sales don’t always equal long-term success.
True growth comes from understanding who your customers are and how your business is evolving.
Track new vs returning customers. See if you’re attracting fresh buyers, not just repeat ones.
Measure real growth. Focus on metrics like repeat purchase rate and customer lifetime value.
Don’t rely too much on retargeting. Growth happens by reaching new audiences, not just chasing past visitors.
Sales are the result.
Growth is the strategy.
AI Tool Of The Week
AgentVoice, the AI voice platform that schedules appointments, updates your CRM, sends text messages, and performs hundreds of other tasks automatically without human intervention.
Good to know:
Meta has changed Ads Manager, so new campaigns start with Advantage Plus automation turned on by default.
Facebook is now automatically filtering out comments that look like spam.
Instagram has changed its interface, so you need two swipes to close the app instead of one.
Google has begun displaying ads inside the Google AI Mode results.
Do you know someone who can benefit from today’s newsletter? Forward this email to them, and let’s help each other.
See you online,
Alex.
If you were forwarded this newsletter and you enjoyed it, you can subscribe here.
