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Hey friends, hope you had a productive week and that you are already planning to crush your goals for the next week.

Today we will focus on something that helps you all understand how many people are actually engaging with social media posts and how to set realistic expectations based on that.

Ready?

Let’s dive in.

I’ve heard it so many times from business owners all over the world:

“My posts are getting reach but people are not engaging with them.”

Ok, so let’s define what is an engagement.

We count engagements as likes, comments, and did you know that even carousel swipes on Instagram are counted as post engagements?

Yep, that’s true.

Back to the topic.

So why is nobody engaging with social media posts?

Introducing the 90-9-1 Rule.

Did you know that 90% of the people on social media are passive observers and don’t engage with posts in any way? No likes, no shares, no comments, just observation.

Only 9% of the people lightly engage via likes and shares, but no comments.

And finally, only 1% of the people are active engagers who take time to comment, share, or even create content.

Isn’t that crazy?

Now that you know this, how do you view your social media results?

I’m not saying you can just post without getting any kind of engagement all the time, but it’s important to understand that it is normal not to get many engagements, especially for businesses.

You are not a funny content creator or an influencer who’s on social media all the time and has a lot of engagements.

You own a business, and people interact with businesses in a different way.

Don’t be hard on yourself and keep creating content that people will see.

You are doing great.

Decoding Ad Platforms

Not all ad platforms work the same way.

Facebook and Instagram are great for reaching people based on interests, lifestyle, and demographics, perfect if you want to build awareness or reach new customers.

Google Ads catch people actively searching for what you offer, making it ideal for driving leads or sales right away.

LinkedIn is designed for B2B, letting you target by job titles, industries, and companies.

In simple terms: use Facebook/Instagram to spark interest, Google to capture demand, and LinkedIn to connect with decision-makers.

PDF to Video takes a long document and transforms it into an engaging explainer video, complete with narration, visuals, and animations — all created automatically.

Do you know someone who can benefit from today’s newsletter? Forward this email to them, and let’s help each other.

See you online,
Alex.

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