^{Estimated reading time: 2 minutes and 17 seconds}

Hello everyone, hope you all had a productive week.

In this edition we will focus on choosing the right advertising platform for your business with a simple guide that will help you understand your product or service better.

Are you ready?

Let’s dive in.

Advertising is simple and it works, yet many business owners make the mistake of choosing the wrong platform for their product or service.

Or they choose all the platforms to see which one works.

This basically means they spread their thin advertising budget everywhere and nothing works.

Let me explain how to do this the smart way.

Ask yourself this simple question:

Are people searching for what you are offering?

Active search → Google Ads

Passive discovery → Meta

Most businesses get this backwards and they end up spending thousands before understanding the issue.

You also need to match the intent for the platform:

High awareness → Google Ads

Low awareness → Meta

Let’s break it down:

Google Ads = high intent

People know they need your solution.

They are actively searching for it.

There is an urgency (plumbers, lawyers, etc).

Meta Ads = low intent

Your offer is new.

People don’t know they need it yet.

Education comes before purchase.

It’s important to focus on only one platform.

Don’t split the budget between two platforms and see which one would work.

Focus on understanding your product or service and what platform is best to use for advertising, and use only that with all of your marketing budget.

You want to get it profitable first and then consider expanding it.

Most businesses fail because they try both platforms at the same time.

Make sure that you also use the right creatives for the right platform.

Google Ads:

• Urgency focused

• Offering the solution

• Clear benefits

• Direct offers

Meta Ads:

• Problem focused

• Educational content

• Storytelling approach

• Awareness builders

Hope this simple guide can help you choose the right advertising platform for your business.

Are you running any ads at the moment?

Get back to me by replying to this email and I’ll help you pick the right platform.

Digital Marketing Simplified

Most business owners fall into the trap of listing what they do.

For example, “We offer SEO, social media, email marketing.”

But your audience isn’t looking for features.

They’re looking for solutions to problems.

So instead of saying:

➡️ “We run Facebook Ads.”

Say:

✅ “We help you stop wasting money on Facebook Ads that don’t convert.”

Why it works:

People connect emotionally to problems they’re experiencing, like low sales, poor website traffic, or inconsistent leads.

When you show that you understand their struggle, you build trust and relevance.

Quick Tip: When writing any copy, ask, “What pain does this solve?” Then lead with that.

Good to know:

• Meta has announced a new ad format for Threads - Video Ads

• WhatsApp is working on a new AI-powered feature for chats - Summarize with Meta AI

• Google is testing “AI Overviews”-like results in three new countries: the Netherlands, Sweden, and Türkiye.

Do you know someone who can benefit from today’s newsletter? Forward this email to them, and let’s help each other.

See you online,
Alex.

If you were forwarded this newsletter and you enjoyed it, you can subscribe here.