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Hello everyone, today we will talk about something super important, and that is the quality of your content.

A lot of people make this mistake, so let’s dive in.

I’ve seen thousands of companies that take social media too seriously and just publish sales posts about their products and services, and then they complain that they don’t get any reach or engagement.

Well, think about it.

Would you follow a company that ONLY posts about how good they are or why their products are amazing?

Probably not.

There is nothing educational, funny, engaging, or even a bit creative.

Please don’t get stuck in this loop of trying to be perfect.

Look at how other companies are thinking outside the box and creating content that gets millions of views without any money spent on ads.

Look at Ryanair, for instance:

Their content strategy is so funny that they get a lot of reach for free.

You wouldn’t expect this from an airline company, but they figured out what works and doubled down on that.

Let’s look at another example.

Meet Sam Palmer, a luxury real estate agent from Los Angeles.

He used to publish just real estate content until one day he tried something called “pet peeve,” and everything changed.

He basically speaks his mind on all sorts of things, and he is incredibly funny as well.

And guess what… this content is reaching a lot of people compared to his normal posts.

Does this hurt his business?

Not really. It actually helps it.

This content reaches a lot of people, and people follow him because of these posts.

From time to time, he posts about a stunning property in LA, and now his real estate content is performing great as well.

You can check out his IG here.

You don’t need to be serious all the time.

Try new things and explore what works for you.

You might know a thing or two about other stuff that is not necessarily related to your business.

Can you mix the two?

Try it and find out.

Your next viral hit could be closer than you think.

Digital Marketing Simplified

How do you get qualified leads?

I’m gonna be honest and tell you that it is very hard to get these if your business is not established online.

However, the quick way to do this is to create ads, Google Ads specifically.

Focus on targeting exact match keywords within your target audience and make Google Ads work for you.

It is the fastest way to grow your business.

Need help with your Google Ads?

Reply to this email and let me help you.

Good to know:

• Google started testing AI-only search results. How do you think Google Search will look in the future?

Do you know someone who can benefit from today’s newsletter? Forward this email to them, and let’s help each other.

See you online,
Alex.

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