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Hey there, friends! This week, I want to tell you about a strategy that's not used enough, in my opinion: custom vouchers/discount codes for your biggest fans.

This is an excellent opportunity to engage with your audience in a meaningful way and give them that extra push to order a product/service from you. 

Are you ready?

Let’s dive in.

When we think about custom codes we think about those marketing emails, but it doesn’t have to be like that. 

What if you can reach your social media engagers and start a conversation with them and reward them with a custom code? 

Yes, that’s possible. Allow me to explain. 

You can run ads on Meta using the engagement option and use Messages as a goal. 

Users will have to message you in order to receive their custom code which can be sent automatically or manually (up to you), BUT you can also ask questions since you have now started a conversation with them. 

Ask them about their needs, what are they looking for exactly, how can you help them today, etc. 

There are so many questions that you can ask, or simply asking them how they are today would do the trick.

Why? Because nobody does it and they all want to feel appreciated. 

And guess what! 

This will make them choose you instead of your competition + they also have a discount code that you just sent in a very personal way. Pretty smart, isn’t it? 

Action step:

Create custom discount codes for your audience and creat an engagement campaign on Meta while picking “messages” as a goal. 

Create a custom audience based on the people that have engaged with your Instagram profile and your Facebook page in the last 365 days and use this audience for your engagement campaign. 

You can also include all the website traffic in the last 30, 60, or 90 days in the campaign to make the audience even bigger. 

The cool thing about this is that you don’t need a huge budget to achieve this. $100 to start would do the trick depending on your audience size. 

A bigger audience will need a bigger budget to reach everyone, but still it will be very cheap overall.

This strategy will work with any kind of business as long as you have an audience that engages with your post and organic visits on your website.

Suggest this strategy to your ad manager and test it for a month with a small budget, and let the magic happen. 

If you don’t have someone who helps you with your ads, that’s ok. 

You can reply to this email, and I will personally set this up for you for free.

Good to know:

• Google is testing a “You visit often” label that appears under the title link when searching for a particular website.

• X was banned in Brazil. Something to keep in mind if your audience is located there.

• YouTube is the favorite podcast platform in the US

Do you know someone who can benefit from today’s newsletter? I would appreciate if you can forward this email to them.

See you online,
Alex.

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