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Hello friends, hope you all had a productive week.

Today we will focus on something that I’m seeing more and more in the digital marketing space, and it’s affecting all business owners.

Let’s dive in.

We got used to everything being perfect on the social media feeds, and this caused a big problem for businesses that are just starting out, or they don’t have a huge budget for creatives.

I’m seeing more and more business owners worrying about how their Instagram feed looks when someone checks their profile, but ignoring the fact that their posts are low performing when they post on the feed (where the actual discovery comes from).

The same goes for other platforms, and that makes me wonder how many great ideas were not published because of the fear of not looking perfect?

Today you can make every single post perfect with the help of AI, and there is already content that was made with AI on ALL social media platforms, and we don’t even know it was created with AI.

Yep, that’s how good AI is today, and it will get even better.

So what should you do?

I believe the “natural” content will grow more and more, and there is a great opportunity for business owners right now to start publishing more content that doesn’t look perfect.

Hear me out, there are many YouTubers that simply record videos in front of a camera with no edits at all.

The same goes for social media content.

There are viral posts that have been simply recorded with an iPhone, and no other edits.
People resonate with content that feels natural and human.

Start creating stories by simply documenting your daily activity for your business.

Create simple content that feels like a breath of fresh air when everything else has to be perfect.

You would be surprised how far you can go with this strategy.

You don’t need to be an expert to become great at creating YouTube videos for your business.

Did you know that you can also create great YouTube videos for your business?

I’m not referring to the editing part, I’m referring to the script and the strategy behind your video.

You see, there is a way to actually make people watch your YouTube videos, and that is called storytelling.

There is an incredible amount of AI tools that can study any video and give you a breakdown on how to structure your own idea based on the knowledge from other successful YouTube videos.

This is all free!

Discover other creators in your industry and study their videos to learn how to create similar content for yourself.

It’s easy, it’s free, and it will work.

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See you online,
Alex.

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