^{Estimated reading time: 1 minutes and 47 seconds}

Hey friends, hope you are all doing well.

I noticed that so many business owners are used to pouring thousands of $ into advertising creatives without really understanding which creative is successful in the first place.

That’s about to change, and I will explain how.

Let’s dive in.

What if there is another way to test winning ads or ideas that can be promoted?

Instead of spending thousands to find the winning ads, what about creating more organic content and picking the winning creatives from there?

Gary Vaynerchuk explains how brands should move their marketing budget to organic content, and the sales will follow.

Now, with AI, it’s clearer than ever that every brand should start creating content in their own niche to get as much exposure as possible, because guess what…

Followers don’t matter anymore because ALL social platforms are interest-based.

You can get more views with 100 followers than an account that has 1 million followers.

My friends, listen to the big guys in the industry and start pushing more content for your business.

There is room for ads, of course, but this way of testing ideas and creatives will save you a lot of money for the future, and your marketing campaigns will be more successful.

Pass this email to your social media manager, and show it to your ad agency as well.

Your Ad Swipe File Made For You

Join 11,000+ subscribers getting breakdowns of real ads delivered straight to your inbox. With Ad Catalyst, you’ll know what’s working and why it matters. Build your swipe file today.

Digital Marketing Simplified

Stop chasing vanity metrics.

Social media can be overwhelming when everyone chases followers.

What if you focus on actually creating meaningful content that will help you reach more people who are interested in your products?

Yes, because this is what it is all about. So, to simplify things, you are doing great, dear business owner.

You don’t need thousands of followers to succeed.

You have 300 people who really engage with your content, and they want to hear more from you.

Best of all, you are reaching 300 people on the internet for free :)

How cool is that?

AI Tool Of The Week

UnSoloMind – Transform your knowledge into a 24/7 smart assistant. Stop repeating yourself. Upload your knowledge once and share it with anyone.

Good to know:

• OpenAI has launched GPT-5, which is absolutely incredible. Have you tried it yet?

• Google says the AI overviews have not impacted the referral traffic coming from search.

Do you know someone who can benefit from today’s newsletter? Forward this email to them, and let’s help each other.

See you online,
Alex.

If you were forwarded this newsletter and you enjoyed it, you can subscribe here.