Estimated reading time: 2 minutes and 15 seconds
Hey friends, hope you all had an excellent week.
Today I want to give you a simple tip that can skyrocket your reach across the social media platforms.
You have probably seen it already but not too many people are actually using it.
Is everyone ready?
Let us dive in.
Everyone knows that normal content such as photos and carousels are great for your current audience but the real growth comes from video.
Why is that you may ask?
Because videos get more reach and they are pushed to a wider audience.
But what if there is a different way?
Introducing long form text.
Yep, just text.
Now I know that not all platforms are actually allowing you to post just text but you can repurpose your top performing long form text and add a photo as cover.
Ok so please allow me to explain how it works.
Long form content is excellent for two reasons:
If you nail the hook, you capture the attention of a lot of people and they will spend a lot of time reading your text, sometimes even more than they would normally watch a video. This is a great signal for the algorithm to push your content to a wider audience plus show the original reader more content from you since they were interested in the first place.
Because of the format, your content will be very descriptive and again the algorithm will use that information to find people who are interested in your text.
Very clever isn’t it?
I have seen a lot of accounts on Facebook that get 50 likes on posts that contain photos and videos and thousands on text based photos. Same thing for X or Threads.
Get better at writing content and you will reach a lot more people for free.
The good thing is that you know your business better than anyone else and you can write about your products, services, tips, experiences, testimonials, problems, and so many other things.
Add this strategy to your content calendar and watch how you can reach a lot of people who are really interested in your stuff.
Digital Marketing Simplified
Your ads are not the problem.
Your website is the bottleneck.
Most ad issues are actually website issues.
Slow load speed, weak mobile design, confusing layouts, and missing trust signals stop people before they ever convert.
Even strong campaigns cannot overcome a poor site experience.
The good news is that small fixes can double your conversion rate without increasing ad spend.
Improve speed, clean up the layout, add trust, and watch your results lift instantly.
AI Tool Of The Week
Notis your AI intern that speaks through WhatsApp, Telegram, and iMessage and integrates with more than 800 apps.
Good to know:
Instagram is trying out a new Replies counter inside Instagram DMs.
TikTok is experimenting with much larger Follow and Not Interested buttons on videos in the For You feed.
WhatsApp is introducing activity notes on user profiles.
Google is rolling out nano banana pro, its new AI image generation assistant.
What are you working on next week?
How can I help?
Reply to this email and I’ll get back to you.
See you online,
Alex.
