^{Estimated reading time: 2 minutes and 11 seconds}

Hey friends, we have a lot of new people joining doyousocial, and that makes me very happy!

I want to give everyone the best advice possible and free strategies that will help you succeed online.

Is everyone ready?

Let’s dive in.

Today we will focus on 3 simple things that will make you stand out from the competition and even compete with your biggest competitors.

Yes, that’s possible.

Alright, let’s begin.

#1 Handwritten notes

Simple, effective, and super personal.

Send handwritten notes to your customers after they purchase your product or after they have worked with you (if you sell a service).

This will feel so special because nobody does it, and it will 100% make you stand out from the competition.

And guess what? Next time they will choose your products and services again because of this small gesture + they will tell others about this amazing thing that happened.

#2 Focus on getting reviews all the time

If you don’t get reviews, you are missing out on the most important social proof possible.

Start building email sequences and remind people to leave you a review on Google or Trustpilot.

Ask your social media followers to give you a review.

End every DM conversation with, “Hey, I have a favor to ask. Would you mind giving us a review?”

Do everything in your power to get as many reviews as possible, and use them on your website to convince people to buy stuff from you in the future.

#3 YouTube Channel

Really, Alex? Yes, really!

Every business should have a YouTube Channel.

Why? Because it’s the biggest platform in the world, and there is nothing like it.

It’s like having a second website where you can drive traffic to your business FOR FREE.

You might already publish on Instagram Reels, Facebook Reels, TikTok, etc., and guess what … you can use the same content for YouTube Shorts.

The audience on YouTube is massive, and the behavior is very different compared to other platforms.

People love watching videos on their TVs, even short videos like YouTube Shorts.

Please, please don’t ignore YouTube; create a channel as soon as possible.

You can use it for other things as well, not just Shorts.

Showcase your products and services in long-form videos, behind the scenes, and just be creative.

Everyone is a content creator these days, and you don’t want to fall behind.

Digital Marketing Simplified

What is A/B Testing?

A/B Testing is a method used to compare two different webpages, ads, headlines, etc.

Commonly used in advertising, A/B testing can skyrocket your marketing efforts, and it can be done by simply testing two different product titles to see which one will sell better.

Good to know:

• X is teaming up with Shopify to match merchants' holiday ad spending with free ad credits.

• Apple has begun selling its own advertising inventory for Apple News

Do you know someone who can benefit from today’s newsletter? Forward this email to them, and let’s help each other.

See you online,

Alex.

If you were forwarded this newsletter and you enjoyed it, you can subscribe here.