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Hello everyone, hope your week is going well so far.

Today we will focus on something that is not talked about much, and that is online courses.

Should you invest in them or not?

Let’s find out.

There are a lot of coaches and experts selling online courses for all sorts of things.

And they are really good at marketing.

You see their ad, and you start thinking, hmmm, this might be good for me too.

But then you start wondering if their course is legit and if they actually deliver value based on what they promised.

Well, my friends, today I’ll help you make that decision more easily.

I took plenty of courses from many people during my digital marketing career, and all I can say is that some were better than others.

How do you find the best ones?

Simple.

Do a bit of research on the person selling the course.

Do they actually have experience in the field, or are they just creating content around a particular topic with the end goal of selling a course?

This is important because usually, the good guys are respected and followed by other experts in the industry. That’s a good indication that the coach really knows what they are doing.

I’m not saying that you can’t learn from anyone who knows something about a particular topic.

All I want is for you to get the most value for your money.

Many business owners want to grow their business and invest in online courses to help them achieve their goals.

Pick your online courses wisely because you will discover that some coaches are actually selling the same thing.

But some of them have more experience than others.

My suggestion would be to first do a 20-hour learning phase on a particular topic.

You can find everything for free on YouTube.

Track your time and allocate 20 hours to watch videos and learn more about your desired topic.

You will find people who actually know their stuff, and they might have advanced courses where they mentor you. That’s the real win with online courses.

It’s amazing to have someone with years of experience oversee you and help you make the best decisions.

Have you taken any online courses? If so, which ones? Reply to this email, and I will get back to every single one of you.

Digital Marketing Simplified

What is a UTM source?

A UTM source is a parameter used in URLs to track where web traffic is coming from.

Why is this important? Because it helps you understand the best source of traffic.

A UTM parameter can look like this:

utm_source=facebook

This indicates that these clicks are coming from Facebook.

In a real-life scenario, this UTM will be added after your website URL like this:

example.com/?utm_source=facebook

Good to know:

• Instagram adds WhatsApp connection stickers for Stories. Very useful for businesses.

• TikTok Shop is set to launch in Mexico this month.

Do you know someone who can benefit from today’s newsletter? Forward this email to them, and let’s help each other.

See you online,
Alex.

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