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Hey friends, I hope you are all doing well.

Did you know that you can make social media work for you without spending any money on ads?

Allow me to explain how.

Let’s dive in.

There are companies that come up with clever ideas to generate millions of views for their products without spending anything on ads.

How?

By being funny and creative.

Meet LC Sign, a company from China that sells LED/NEON signs (and a few other similar products).

Their social media posts get millions of views across all their platforms.

They have 1.1M followers on TikTok, 900K+ on Instagram, and 424K+ on Facebook.

I’m sure they have accounts on other platforms as well.

So how do they do it?

Here is how their Instagram reel feed looks:

They come up with clever ideas for funny videos featuring different characters that get an insane number of views while also promoting their services.

This is such a clever strategy.

Without it, they would have to spend a lot of money on advertising to get sales.

Using this method, they generate sales organically and gain a lot of brand awareness.

People absolutely love their videos.

Tony, who is the main guy in their videos, is absolutely hilarious.

He creates videos and can even make them in Spanish or German.

They have managed to build an incredible community across all their social platforms, and I’m very confident they’ve generated a lot of sales from these videos.

Also, behind these funny videos, they have 15 years of experience in the sign business and use quality materials to create their products.

This goes hand in hand with their videos by building trust and increasing their social proof.

I’ve seen comments where people say they just want to order a sign for their room because they love Tony.

Have a look at their Instagram here and get inspired.

Can you apply something similar to your business?

Reply to this email and let me know.

Digital Marketing Simplified

Why Your Website Needs a Strong Call-to-Action (CTA)

A Call-to-Action (CTA) guides visitors toward a specific action, like booking a call or making a purchase.

Without one, potential customers may leave without taking the next step.

A strong CTA should be clear, action-driven, and easy to find.

Phrases like “Get Your Free Quote” or “Book Now” make it clear what to do. Placement matters too.

Your CTA should be visible and repeated on key pages to increase conversions.

Take a look at your website.

Does it clearly guide visitors to act?

A strong CTA can turn more visitors into customers.

Good to know:

• Google: a recent study confirmed that despite the AI boom, most people still turn to Google for search. You should still focus on your SEO.

• Pinterest: the much-needed label for AI-generated content will soon be introduced on this platform as well.

• YouTube: the app has reached 1 billion podcast listeners. Yes, that’s a lot!

Do you know someone who can benefit from today’s newsletter? Forward this email to them, and let’s help each other.

See you online,
Alex.

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