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Hello everyone, how are you guys doing?

You probably know by now that nobody will work on your business the same way you do.

So what should you do?

Find someone who loves what they do, so they will love working on your business.

Let’s dive in :)

You should never ever hire cheap because long term this is the strategy that will destroy your business.

How so?

Well, skilled people are not cheap and a skilled person can make or break your online business or any other type of business, to be honest.

Let me give you an example.

It is ok to hire cheap when you need simple admin work that doesn’t require much skill or you want to outsource some of the tasks that can be done by anyone to free up some of your time.

A lot of these can be automated by AI but we still need help from real humans.

However, when it comes to digital marketing, this person is there to help your business grow and the skills and years of experience will come in handy to identify opportunities or where you are losing money.

I’ve worked with business owners that were losing money on ads without even knowing about it.

Someone had set up their advertising campaigns without any optimizations or conversion tracking, so how do you know if you are really making or losing money?

Here comes the skill and experience.

You can get the most out of your money by paying for top talent.

Simple as that.

Don’t hire cheap.

Advertising with small budgets.

Small budgets make learning slow because the system does not get enough clicks or conversions each day.

With so little data, the platform cannot see clear patterns, so it takes much longer to understand what works.

This also makes results look confusing.

One day looks great, the next day looks bad, and it is hard to know why.

The system is simply working with too little information, which is why small budgets lead to slow learning and messy data.

If you can afford to spend more, pick one platform and focus on it until you make it work.

Many business owners try to use a very small budget and wait for results to appear, but that will not happen.

The system needs enough data to learn before it can give you steady results.

Topview AI - turn your products into viral videos with AI.

Are you running any Google Ads at the moment? Reply with “yes” and I will have a surprise for you :)

See you online,
Alex.