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Hey friends, welcome back to another quick digital marketing tip that will help your business succeed online.

Today we are focusing on something that is ignored by almost all business owners, and that is YouTube Shorts.

Let’s dive in.

Did you know that 40% of YouTube Shorts viewers don’t even have a TikTok or Instagram account?

That’s an eye-opening stat right there.

You might already have the content if you are uploading on TikTok or Instagram, and you can start immediately!

YouTube Shorts are excellent for discovery because they appear in searches on YouTube as well, and your business can be discovered by a totally new audience that hasn't heard from you yet.

And also, if the content is right, the views will flood in!

You can reach a new audience for free just by uploading your content to a new platform.

The organic reach is limited everywhere, and YouTube is a great platform for discovery.

Here are some of the benefits of YouTube Shorts:

• You can post clickable links in the description.

• YouTube Shorts are highly searchable, and if you are smart with your title, you can get a lot of views organically.

• You can link longer videos to each Short.

Make YouTube Shorts a priority for your content strategy, and it will be very rewarding.

Digital Marketing Simplified

What is ROAS?

ROAS stands for "Return on Advertising Spend," and this metric helps you understand how much money you are making from your advertising efforts.

It’s super important for business owners because, based on this, you can make strategic decisions to optimize your ad campaigns accordingly.

That being said, I’m looking for 5 business owners who want to get the most out of their Google Ads in the next 3 months without spending a fortune on Google Ads management.

Best of all, I’ll manage your account for free for 30 days to show you what’s possible with the right optimization processes and achieve results like these:

Just reply to this email with “Tell me more,” and I’ll send you all the details.

Good to know:

• Threads reaches 300M active users. Are you on Threads?

• Instagram adds screenshot blocking for view-once media.

• Instagram tests scheduled DMs to help you plan your DM outreach.

Do you know someone who can benefit from today’s newsletter? Forward this email to them, and let’s help each other.

See you online,

Alex.

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