^{Estimated reading time: 2 minutes and 17 seconds}

Hey friends, how is everyone doing?

Reply to this email with your digital marketing struggles, and I will get back to every single one of you.

I took a break last week, in case you were wondering why there were no amazing digital marketing tips in your inbox. :)

Something interesting happened recently, and I want to talk about that because it can affect every single one of us.

OpenAI has announced that ChatGPT + Shopify = happy buyers.

Let’s dive in.

OpenAI has introduced Instant Checkout, which lets users purchase products directly from ChatGPT without leaving the chat.

The partnership between OpenAI, Shopify, and Etsy is massive, and it will change the way users buy products online.

I’ve used ChatGPT many times for product research for personal and business reasons, and it’s really good at suggesting what you are looking for.

But what does it mean for business owners?

Now it’s more important than ever to focus on great product titles and descriptions.

Ask your previous clients for reviews to build trust.

Be active on social media to create awareness for your products.

And all of those things that you should do anyway but perhaps you skipped a few of them because they were not really needed.

Well, now things are about to change because ChatGPT will scrape your website to provide users with the right information, and if you have this information available… guess what happens? :)

You will be featured in the conversations, and you will have a new sales channel without you doing anything.

Imagine reaching people for free, for which you would normally have to pay a lot of money in ads.

Basically, these people are looking for you on the internet, and they can find you quickly with the help of ChatGPT.

Amazing, isn’t it?

Let me know what you think by replying to this email.

Digital Marketing Simplified

A lot of business owners feel lost because they believe marketing can be time-consuming, and that can be true if you don’t have a plan in place.

My goal with this newsletter is to help as many business owners as possible by giving you the right information so you can take your business to the next level.

My friend Dana has spent 10 years helping small businesses with their marketing plans, and she realized a lot of them are working a lot harder than they need to.

She put her top 3 time-saving marketing tips into one quick guide:

3 Marketing Tips to Save Hours Every Week, and she's sharing it free with you.

Grab your copy here.

AI Tool Of The Week

Comet - The browser from PerplexityAI that works for you.

Good to know:

• Google’s AI Mode was launched in the EU as well.

• Instagram is experimenting with a new feature called “Your Algorithm” that gives users more control over the Reels they see.

• Facebook is testing a new feature called “Title” for Reels.

• Google’s AI Try-On feature now allows shoppers to virtually try on shoes.

Running Google Ads? Let me audit your ads for free and provide a step by step plan you can follow to succeed with Google Ads.

Reply to this email and let’s get in touch.

See you online,
Alex.