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Hello friends, hope you all had a great week.

Today I want to show you how powerful simple things can be and why you should focus on them.

Is everyone ready?

Let's dive in.

We always want to try the latest trends, the latest advertising strategies, but we forget about the basics and how powerful these things can be.

If you want your first order, second, or even third to come, you have to try what Hexclad did.

They started sending out postcards to people who previously purchased from them or abandoned their carts.

Yes, an actual physical postcard sent in the mail.

They sent these right when most brands go silent, and the results were insane.

$3.2 million generated in 4 months without any budget spent on advertising.

They added postcards to their retention funnel on top of email and messages, and it worked extremely well.

Why?

Because of attention.

Nobody is sending physical postcards anymore, and they stood out.

I've been talking about handwritten thank you notes before, and I believe this is such a powerful thing that you can do for your business.

You can implement this offline strategy as well, and you will be surprised to see how much value it can add to your business.

Are you gonna try it?

Let me know by replying to this email.

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Digital Marketing Simplified

Are you struggling to sell your product or services on Google?

It might be a good idea to switch to Meta ads.

That's what I did with a renovation company, and the results were significantly better.

Sometimes people don't know that they need your product or services, and they are not actively searching for them.

Always remember this:

Are people searching for what you are offering?

Active search → Google Ads

Passive discovery → Meta

Don't get stuck into one platform thinking that it's the best option for you, because it's not.

Test different things and find out which one works best.

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Good to know:

• Facebook will restrict the reach of unoriginal content. No more reposts? I think this is a good thing for content creators.

• Instagram posts are now searchable on Google.

Do you know someone who can benefit from today’s newsletter? Forward this email to them, and let’s help each other.

See you online,
Alex.

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